Designed a stock photography platform that encourages specific user behaviors through gamification, aligning with business goals
My Role
Feature Strategy & KPIs: Defined and prioritized features to incentivize behavior while optimizing resources for the MVP. Established KPIs to measure effectiveness.
Wireframing & UX Design: Created lo-fi wireframes integrating core functions and gamification elements while simplifying workflows.
Information Architecture & Reward Systems: Mapped data flow and structured reward mechanics to enhance engagement and usability.
